30 Brilliant Bits of Online Fundraising Wisdom from the Experts
September 27, 2013 - by Care2
Ever wish you could just download what's on the minds of today's expert fundraisers?
You're in luck, because now you can! To help your nonprofit organization get the latest and greatest fundraising advice, the Care2 Team asked 30 of our closest experts to share their online fundraising pearls of wisdom by answering one question: What should today's nonprofit fundraiser focus on?
Here's an excerpt from Tiffany Neill and Lesley Hostetter — Lautman, Maska Neill & Company:
Discipline is key
"In 2013, multi-channel campaigns will continue to drive more revenue than single channel efforts. To raise the most money, discipline is key. Organizations need to take time to carefully map-out and execute multi-channel campaigns, so that the experience any single donor may have with an organization “feels” the same – regardless of which, and how many, channels a donor uses. Any individual donor may connect with an organization through advertising, events, email, social media, the mail and on the phone. It is increasingly important that campaigns present one clear message across channels."
Download the full white paper here.More: http://www.frogloop.com/30-brilliant-bits-fundraising/