A First Step in the Right Direction

So, you’re new to direct response fundraising? You’ve definitely come to the right place.

Non-profit organizations of all kinds have built successful direct response fundraising programs on a sound foundation thanks to our expertise.

We’ll get you started and educate you on the finer points in the process, from securing Board buy-in, to building a strong base of high-value donors who will stay committed to your cause. We begin by identifying and engaging prospective donors, then we shepherd them up the donor pyramid to upgrade their support and move into planned gifts.

The result is a solid base of support that will fuel your organization for years to come.

Contact us to find out about more.


Copywriting Checklist

The fundamentals of good copywriting are essential to creating an effective direct response fundraising appeal. Click on the image below to download the Lautman Maska Neill & Company copywriting checklist to evaluate your draft letter copy.

Additional tips for writing effective online fundraising copy are included at the end of the list.