Author: fabio
Co-op Bulletin
Increasing Your Email List the Easy Way
"How can we get more email addresses?" It’s a question we hear a lot, and for good reason. While most donors still aren’t making their donations online (the latest study shows...
Co-op Bulletin
6 Ways to Make the Most of Your Fundraising Emails
Email is a critical — and profitable — fundraising tool for non-profits. But, everyone’s inboxes are overloaded with emails every day. So how can you make your messages stand out? ...
Industry Articles
Taget Analytics | donorCentrics™ Index of Direct Marketing Fundraising 2014 Results
Q4 2014 Summary Revenue for the index grew slightly in 2014, increasing a median 1.5% from 2013. 58% of the organizations in the index had revenue increases and 42% had...
Industry Articles
Communication is Key to Saving Money
Recently, I attended the DMAW’s Direct Mail 101 seminar. The major takeaway I had from the eight different sessions is that at every step of the process, proper communication can...
Co-op Bulletin
Get Your Share o’ the Green
Everyone has the luck of the Irish today. In honor of St. Patrick’s Day, we want to share with you – our friends – some of the easiest ways to...
Co-op Bulletin
Ah, the Power of the Pen!
As fundraisers, we write a lot of letters. Whether we’re asking for support, acknowledging a generous contribution or cultivating donors by sharing the story of someone we’ve helped, we’re constantly...
Industry Articles
The 2014 Charitable Giving Report
Blackbaud’s 2014 Charitable Giving Report includes 24 months of overall giving data from 4,798 nonprofit organizations representing more than $16.2 billion in total fundraising. The report also includes online giving...
Lautman Thoughts
Understanding Donors — The Old Fashioned Way
As direct response fundraisers, we spend a great deal of time trying to understand our donors and potential donors. We study retention rates and website abandonment stats. We do donor...
Industry Articles
Obama Budget Again Calls for Limit to Charitable Deduction
Charity leaders expressed disappointment that President Obama once again pushed to limit the charitable deduction in the budget blueprint he sent to Congress on Monday. Part of a massive $4-trillion...
Lautman Thoughts
My Four Fundraising Resolutions for 2015
New Year’s Resolutions – we’ve all made them. Exercise more. Eat better. Complain less. The goal is always the same: to live a better life. But what about fundraising? What...