Author: fabio
Co-op Bulletin
6 Tips to Make Your Database Work For You
Everyone who participates in the Meals on Wheels Direct Mail Fundraising Co-op knows that direct mail is an incredible source of new donors and immediate net revenue for their organization....
Industry Articles
The Science Of A Donor Acquisition Package
If direct mail is a science like biology, then acquisition package testing might be a more specific discipline like microbiology. No matter how you classify acquisition package testing, it is...
Lautman Thoughts
Keeping Cross-channel Communications Consistent
Today’s donors are active across multiple channels — and they’re increasingly going online and sharing on social. It’s difficult for non-profits to know how to chart a clear path for...
Company News
Lautman Maska Neill & Company Announces Promotions of Key Executives
Four Leaders Promoted to Recognize Talent and Strengthen Services to Clients Washington, D.C.-based agency Lautman Maska Neill & Company, an award-winning consulting firm specializing in direct response fundraising for non-profits,...
Lautman Thoughts
5 Tips for Better Fundraising Copy
5 Tips for Better Fundraising Copy As fundraisers, we all know how crucial the letter copy is in a direct mail package. Whether it’s a renewal to your loyal...
Industry Articles
Consider the Environment. Print this.
Yep. You read that right. I’m sure we’ve all seen those disclaimers at the end of emails that say something like. “Please consider the environment before printing this email.” Similar...
Industry Articles
“Pink Slips” Win Big At MAXI Awards
Sending “pink slips” to prospective donors as an illustration was the top creative program, capturing the Platinum Big Idea Award – Fundraising That Works prize, during the 35th annual MAXI...
Company News
Lautman Honored with Four MAXI Awards
Lautman Recognized For Fundraising Excellence The DMAW MAXI Awards ceremony took place Wednesday night — the kickoff to the annual Bridge Conference here in Washington, DC — and Lautman Maska...
Lautman Thoughts
Keep Boredom out of the Boardroom
Keep Boredom out of the Boardroom We often hear “How do we get our Board more invested in our fundraising efforts?” Well, I recently attended four Board meetings where...
Industry Articles
Giving USA 2014 Highlights
Overview of Giving in 2014 Total estimated U.S. charitable giving increased by 4.4 percent, to $335.17 billion, in 2013. Giving by individuals is estimated to have increased by 4.2...