Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Industry Articles
The Development Waiting Game
Walking through one of those home stores where the reigning decorating theme is “small wooden signs for your wall,” this one might sound familiar …“Being an adult means constantly saying...
Co-op Bulletin
The Importance of Testing in Digital
Testing is a critical part of a building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and...
Lautman Speaks
Testing, 123: Digital Tests that worked, and some that didn’t
Showcasing digital tests for email, lightboxes, landing pages and digital ads. This NTC22 session talks about how to develop a culture of testing at your nonprofit.
Lautman Speaks
All About Segmentation: The Good, the Bad and the Ugly
Megan Buchheit at #22NTC All about segmentation
Lautman Thoughts
Is It Time for A Fundraising Reboot?
Remaking popular television programs and movie franchises is nothing new. As we’ve seen with West Side Story, Batman, Queer Eye and almost every Disney film ever made, when something works...
Lautman Thoughts
New Year Brings Hope for the Future
As we start the new year, the news is grim. The pandemic is still disrupting life, schools are shutting down, offices are closed, supply chain issues persist and extreme weather...
Company News
Lautman Takes Home the GOLD!
It was Music Night at the 2021 DMAW MAXI Awards on Thursday, September 23. And while the event was held virtually and we couldn’t attend in person, that didn’t stop...
Lautman Speaks
DMAW Digital Week: Day Three Getting Creative with Premiums
DMAW Digital Week 2021-Day 3
Company News
Lautman’s Hat Trick at the 2021 DMFA Award Ceremony
Lautman is excited to announce that we scored three wins for two of our partners at this years’ Direct Marketing Fundraisers Association (DMFA) Awards — including Overall Package of the...
Company News
Conference Co-chair Comes Away With Ideas to Share
Transformed for virtual attendance and rebranded from Fundraising Day New York, AFP New York City Chapter’s PhilanthroCon 2021 spanned two days and provided insights, networking and collaboration. The conference hosted...
Lautman Thoughts
With an Ear to The Rail
There’s an old adage I love about having an ear to the rail. The idea is that you can “hear” a heavy train coming from miles away because the rails...