Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Lautman Thoughts
Telling Your Donors You Care in the Time of COVID (while still asking for a gift)!
In the early days of the stay-at-home orders, my inbox and mailbox were filled with love. Friends, family and even companies and nonprofits reached out to connect. In those early...
Industry Articles
Recurring Gifts — If You Don’t Ask, You Won’t Recieve
Predictable, dependable revenue sources are vital to many nonprofits. Organizations that have invested in building a sustainer program are grateful to have that steady monthly revenue to count on —...
Lautman Thoughts
The Best $49 You’ll Spend All Year
As the Coronavirus pandemic began its assault on the United States, the one thing we all wanted was information. It turns out that information on a new virus is in...
Company News
A Message from Lautman Maska Neill & Company
GEORGE FLOYD, YOUR LIFE MATTERED It is not enough to say we’re sorry, but it’s critically important that we say something. To be silent is to be complicit. We stand...
Industry Articles
DMAW WEBINAR: Fundraising in the Middle of a Pandemic
Nonprofit organizations across the country are grappling with the numerous implications of the COVID-19 pandemic on their current and future fundraising efforts. Everyone has numerous questions including: How should fundraisers...
Co-op Bulletin
Communication Is Key to Donor Retention, So Keep the Conversation Going
Donor retention is key to a successful fundraising program. Imagine how much more money you would raise if you had more donors renewing their gifts each year! Loyal donors...
Company News
Tiffany Neill to Join DMAW Hall of Leaders
Lautman Maska Neill & Company is thrilled to announce that Tiffany Neill, Partner, CFRE has been named the Direct Marketing Association of Washington’s (DMAW) 2019 Hall of Leaders Awardee. The...
Co-op Bulletin
Follow These Strategies for Your Strongest Year-End Yet
Fall just arrived, but year-end is on its way! As more donors choose to give online, it is important that your website, mobile and email strategies are in tip-top...
Co-op Bulletin
Finding the Right Partner Matters
Friends, If you’re considering investing in donor acquisition or participating in a professional direct marketing program, it’s important to make sure you are finding the right partner. Here are some...
Company News
Lautman Announces Promotions and New Hires!
Lautman Maska Neill & Company, an award-winning consulting firm specializing in direct response fundraising for nonprofits, announces company-wide promotions of staff as well as new hires Lautman Maska Neill &...
Company News
Lautman Maska Neill & Company Announces Promotion of Key Executive
Amy Sukol Promoted to Recognize Role and Expand Company’s Commitment to Clients Lautman announces the promotion of Amy Sukol, CFRE, to Principal. “We are thrilled to recognize the important role...
Company News
Lautman Honored with Nine MAXI Awards
We were honored with nine awards for fundraising excellence by the DMAW at their 40th annual MAXI awards event on Wednesday, July 11th. The event was kicked-off by Marie Kosanovich,...