Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Industry Articles
Fundriaisng Day in New York City
Key Concepts from Three Outstanding Educational Programs at Fundriaisng Day in New York City on June 12, 2015 Within the heart of every fundraiser lies a realist, an idealist, and...
Co-op Bulletin
Find the Best New Donor Here
As a nonprofit, you’ll probably be sending out your fall acquisition mailing in the next few months hoping to bring in a lot of new donors to support your cause....
Lautman Thoughts
#Bridge15 Take-aways
With over half our staffers attending the 2015 DMAW and AFP Bridge to Integrated Marketing Conference this past week, Lautman Maska Neill & Company came away with an assortment of...
Industry Articles
Giving USA: Americans Donated an Estimated $358.38 Billion to Charity in 2014; Most in Report’s 60-year History
Healthier American economy, as measured by multiple indicators, was engine for 7.1 percent growth in charitable giving CHICAGO (June 16, 2015)—Americans gave an estimated $358.38 billion to charity in 2014,...
Lautman Thoughts
Lady Gaga and the Importance of Relationships
What I Learned at Fundraising Day in New York If you were at the AFP’s Fundraising Day in New York last week, you heard the incomparable Emily Rafferty (president of...
Company News
2015 Package of the Year Awards Announced
Washington, DC, June 2015 Lautman is proud to announce that the United States Holocaust Memorial Museum’s Annual Fund Launch package was runner up in the Mid-Level Renewal category of the...
Co-op Bulletin
Higher Postage Rates – What Do They Mean for You?
Benjamin Franklin has been credited with saying, “Nothing is certain but death and taxes.” However, if you’re fundraising through the mail, you know it’s safe to add, “And the Postal...
Lautman Thoughts
Back to the (Digital) Drawing Board
Why Mobile Optimization Matters We hear a lot these days about the importance of subject lines, and other techniques to get your fundraising emails to work harder. We’ve also been...
Company News
2015 Postal Rate Increase
Postal rates for several mail classes and special services are increasing on May 31, 2015. See a quick summary of the changes below. Any questions, contact us!
Co-op Bulletin
Increasing Your Email List the Easy Way
"How can we get more email addresses?" It’s a question we hear a lot, and for good reason. While most donors still aren’t making their donations online (the latest study shows...
Co-op Bulletin
6 Ways to Make the Most of Your Fundraising Emails
Email is a critical — and profitable — fundraising tool for non-profits. But, everyone’s inboxes are overloaded with emails every day. So how can you make your messages stand out? ...
Industry Articles
Taget Analytics | donorCentrics™ Index of Direct Marketing Fundraising 2014 Results
Q4 2014 Summary Revenue for the index grew slightly in 2014, increasing a median 1.5% from 2013. 58% of the organizations in the index had revenue increases and 42% had...