Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Lautman Thoughts
Five Take Aways from the February DMA-NF Conference
A snowstorm is no match for the direct marketing industry! Last week, the morning after the biggest winter storm of the year, hundreds of fundraising and marketing professionals braved the...
Lautman Thoughts
What Kind of Friend are You? Building Relationships That Last
The world lost a noted philanthropist over the holidays with the death of Robert Wilson, who in his lifetime gave over $500 million to various charities. And while we generally...
Co-op Bulletin
Do You Know Where Your Online Fundraising Plan Is?
It’s December – do you know where your online fundraising plan is? If not, here are the three words you need to know to maximize online fundraising success between now...
Lautman Thoughts
#GivingTuesday – Worth the Fuss?
It’s mid-December and Giving Tuesday has come and gone. It’s been reported by Blackbaud, #GivingTuesday, and many other news sources that significantly more money was raised this year compared with...
Company News
Lesley Hostetter Named DMAW’s 2013 Recipient of the Emerging Leader Award
Lautman’s own Lesley Hostetter was honored with DMAW’s 2013 Emerging Leader Award by the Direct Marketing Association of Washington Lautman Maska Neill & Company announced today that Lesley Hostetter was...
Lautman Thoughts
Donor Cultivation on a Budget
5 (Free) Ways to Cultivate Your Donors (and Improve Your Fundraising) Plenty of research suggests that the key to donor loyalty and increased giving has as much to do with...
Lautman Thoughts
1,500,050 Charities Making a Difference — A Statistic Donors Need To See
"We need to talk more openly about how we self-regulate and periodically throw away the rotten apples."
Lautman Thoughts
The USPS Proposed Rate Hike — What Does It All Mean?
The latest news on the proposed postal rate increase
Industry Articles
30 Brilliant Bits of Online Fundraising Wisdom from the Experts
Ever wish you could just download what’s on the minds of today’s expert fundraisers? You’re in luck, because now you can! To help your nonprofit organization get the latest and...
Industry Articles
Building a Stronger Bridge: Conference Volunteer, Tiffany Neill Looks Ahead
If you came away from this year’s Bridge Conference refreshed, refocused and reenergized by the new approaches and technologies that will help you and your clients achieve your missions, you’re...
Co-op Bulletin
5 FREE Ways to Cultivate Your Donors
Plenty of research suggests that the key to donor loyalty and increased giving has as much to do with the times you DON’T ask your donors for money as the...
Industry Articles
Non-Profit Fundraising and Marketing in a Multi-Channel World
I’m being stalked by an attic fan. The fan is everywhere I go. I see pictures of it next to my newsfeed in Facebook, advertisements for it appear on every...