Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Company News
Lesley Hostetter Named DMAW’s 2013 Recipient of the Emerging Leader Award
Lautman’s own Lesley Hostetter was honored with DMAW’s 2013 Emerging Leader Award by the Direct Marketing Association of Washington Lautman Maska Neill & Company announced today that Lesley Hostetter was...
Lautman Thoughts
Donor Cultivation on a Budget
5 (Free) Ways to Cultivate Your Donors (and Improve Your Fundraising) Plenty of research suggests that the key to donor loyalty and increased giving has as much to do with...
Lautman Thoughts
1,500,050 Charities Making a Difference — A Statistic Donors Need To See
"We need to talk more openly about how we self-regulate and periodically throw away the rotten apples."
Lautman Thoughts
The USPS Proposed Rate Hike — What Does It All Mean?
The latest news on the proposed postal rate increase
Industry Articles
30 Brilliant Bits of Online Fundraising Wisdom from the Experts
Ever wish you could just download what’s on the minds of today’s expert fundraisers? You’re in luck, because now you can! To help your nonprofit organization get the latest and...
Industry Articles
Building a Stronger Bridge: Conference Volunteer, Tiffany Neill Looks Ahead
If you came away from this year’s Bridge Conference refreshed, refocused and reenergized by the new approaches and technologies that will help you and your clients achieve your missions, you’re...
Co-op Bulletin
5 FREE Ways to Cultivate Your Donors
Plenty of research suggests that the key to donor loyalty and increased giving has as much to do with the times you DON’T ask your donors for money as the...
Industry Articles
Non-Profit Fundraising and Marketing in a Multi-Channel World
I’m being stalked by an attic fan. The fan is everywhere I go. I see pictures of it next to my newsfeed in Facebook, advertisements for it appear on every...
Industry Articles
Invest in Marketing and Fundraising to Encourage Innovation
I’m looking forward to getting away from the office at the end of July and getting revitalized and re-inspired about the work I do every day. I won’t be lying...
Lautman Thoughts
Investing in Acquisition: How to Get Your Board on Board
There are many challenges when trying to build a base of support using direct response acquisition ... But perhaps the biggest challenge is getting Board approval.
Lautman Thoughts
Redefining Charity Efficiency
In our tirades against the "charity watchdog" organizations, who use fundraising ratios as an arbitrary (and misleading) measure of the efficiency of a non-profit organization, we have missed an opportunity
Lautman Thoughts
How Do You Measure Success in Acquisition?
Your fundraising acquisition campaign is out the door. Gifts are coming in and you are excited and ready to analyze the results of the campaign. But with so many statistical