Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
Read More
New & Noteworthy
Company News
Our Staff Voted Lautman Maska Neill & Company One of the Best Places To Work!
“The talented individuals who comprise the Company are our most valuable asset. Our staff contributes to our culture, our reputation and our achievements. And we are committed to investing in...
Lautman Speaks
Planned Giving: Beginning to End
Marie Kosanovich covers Planned Giving Marketing for nonprofits in this one-day session with Bonterra.
Lautman Thoughts
Build a Successful, Data-driven Digital Fundraising Program Through Testing!
Testing is a critical part of building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and begin...
Company News
Amy Sukol Named 2022 DMFA Marketer of the Year!
Direct Marketing Fundraisers Association names Amy Sukol the Member with the Greatest Marketing Achievement This Year! All of us at Lautman are thrilled, but not surprised! Why? So many...
Lautman Thoughts
Engaging Networks Community Conference 2022
Rachel Kottler was recently at the Engaging Networks Community Conference with folks from the Human Rights Campaign (HRC) presenting a case study that showed how a broadcast text program can...
Lautman Speaks
Big and Small Acquisition Tests that Matter
Big and Small Acquisition Tests that Matter from the Bridge to Integrated Marketing Conference Washington, DC
Lautman Thoughts
August is Make-a-Will Month!
The goal of every direct marketing fundraising program is to produce current and long-term revenue. And the ultimate goal is to convert committed direct-response donors into planned-giving donors. As leaving...
Company News
Lautman Recognized with Five MAXI Awards
Last night we were honored with five awards for fundraising excellence by the DMAW at their annual MAXI awards event on Wednesday, July 27th. The awards this year included winners...
Industry Articles
The Development Waiting Game
Walking through one of those home stores where the reigning decorating theme is “small wooden signs for your wall,” this one might sound familiar …“Being an adult means constantly saying...
Co-op Bulletin
The Importance of Testing in Digital
Testing is a critical part of a building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and...
Lautman Speaks
Testing, 123: Digital Tests that worked, and some that didn’t
Showcasing digital tests for email, lightboxes, landing pages and digital ads. This NTC22 session talks about how to develop a culture of testing at your nonprofit.