Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Company News
We Are Proud to Honor America’s Veterans
On this Veteran’s Day, we proudly honor all those who have served our nation through military service. Lautman Maska Neill & Company has a long history of helping fundraise to build...
Lautman Thoughts
Are You Ready for Giving Tuesday?
Giving Tuesday is quickly approaching! Here are our tips to make sure your organization is ready: Take part. This special day of giving (on December 1 this year) is a...
Company News
Lautman Takes Home Five Maxi Awards
“A Night at the MAXIs” was held on November 5, 2020, where the the DMAW announced the winners at the first-ever Virtual MAXI Awards recognizing talent and results in direct...
Lautman Thoughts
Waxing Philosophical About Email Deliverability
If I send an email, but my reply stats are low, did anyone actually receive it? How many times have you worked tirelessly on an amazing engagement campaign, crafted the...
Co-op Bulletin
Our Take on Fundraising in an Election Year
Wondering about the impact of the election and the USPS this fall? If so, you’re not alone! It’s a big topic here at Lautman. After all, the majority of our...
Lautman Thoughts
How to Retain your COVID Emergency Donors
I don’t have to tell you that the current COVID-19 pandemic is no typical emergency. The word “unprecedented” has been so overused, but it accurately describes what we’ve all been...
Lautman Speaks
How to Retain your COVID Emergency Donors
I don’t have to tell you that the current COVID-19 pandemic is no typical emergency. The word “unprecedented” has been so overused, but it accurately describes what we’ve all been...
Lautman Thoughts
How to Ride the Wave and Raise Money During the 2020 Elections
Every election year, we ask ourselves if nonprofit fundraising will be impacted by political fundraising — after all Election Day hits at the start of year-end. In almost every year...
Lautman Thoughts
Telling Your Donors You Care in the Time of COVID (while still asking for a gift)!
In the early days of the stay-at-home orders, my inbox and mailbox were filled with love. Friends, family and even companies and nonprofits reached out to connect. In those early...
Industry Articles
Recurring Gifts — If You Don’t Ask, You Won’t Recieve
Predictable, dependable revenue sources are vital to many nonprofits. Organizations that have invested in building a sustainer program are grateful to have that steady monthly revenue to count on —...
Lautman Thoughts
The Best $49 You’ll Spend All Year
As the Coronavirus pandemic began its assault on the United States, the one thing we all wanted was information. It turns out that information on a new virus is in...
Company News
A Message from Lautman Maska Neill & Company
GEORGE FLOYD, YOUR LIFE MATTERED It is not enough to say we’re sorry, but it’s critically important that we say something. To be silent is to be complicit. We stand...