Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Co-op Bulletin
6 Simple Ways to Promote Planned Giving Today
Planned gifts can involve sophisticated financial instruments. But, the most common way that donors make a planned gift is through a simple bequest or will. More than likely, you...
Co-op Bulletin
3 Tips for Turning Warm Prospects into Donors
What do your volunteers, event participants, newsletter subscribers, Facebook “likers” and lapsed donors all have in common? They are all also known as warm prospects and prime candidates to...
Co-op Bulletin
Harvesting Good Donor Relations
Donor cultivation is an essential part of any effective fundraising program. We know that Meals on Wheels donors support, on average, 19 nonprofit organizations! With such generous philanthropic behavior, you...
Co-op Bulletin
Keys to Year-End Digital Fundraising Success
It may not seem like it, but year-end is quickly approaching! With more and more donors choosing to give online as 12/31 approaches, it is critical that your website and...
Industry Articles
Red, Blue or Indifferent: The Election Changed Fundraising
November 8, 2016 marked a turning point in fundraising in the United States. The unanticipated outcome of the presidential election resulted in a surge in donors. Many organizations...
Lautman Thoughts
Case Study: Using SMS to Get Donations at Year-End
Mobile giving (SMS) continues to be on the rise worldwide – but few U.S. organizations have been able to leverage it to its full potential. The Human Rights Campaign was...
Company News
Lautman Recognized with Eight MAXI Awards
The DMAW MAXI Awards ceremony was held on Wednesday, August 2nd, kicking off the annual Bridge to Integrated Marketing & Fundraising Conference here in Washington, DC. Gold, Silver and...
Co-op Bulletin
7 Tips for Integrated Marketing
You know your donors go online, use social media, and read and respond to email. And you know that your fundraising program (which may have been just “direct mail” until...
Industry Articles
It’s July: Do You Know Where Your 2018 Direct Response Budget Is?
It may sound like the opening line of a joke, but now is the time to start planning your budget for 2018 if you want to be armed with the...
Industry Articles
7 Ideas For Multi-Channel Break-Throughs
You know your donors go online, use social media and read and respond to email. And, you know that your fundraising program (which might have been just direct mail until...
Company News
2017 Package of the Year Awards Announced
Lautman is proud to announce that two of our partners, The Actors Fund and the Human Rights Campaign, have won honors at the Direct Marketing Fundraisers Association’s 2017 Package of...
Lautman Thoughts
#17NTC 17 Tips for YOU!
Lautman recently attended the 2017 Nonprofit Technology Conference, which was held right here in DC! We enjoyed connecting with so many great folks in the industry – but most importantly,...