Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Lautman Thoughts
What (and Who) We Should Be Asking About State Laws
Originally published in AdVents, a DMAW publication As direct marketing fundraisers, we generally have three big questions when it comes to state registration laws: 1. Are our contracts complete? 2....
Co-op Bulletin
Donors Need Love, Too
It’s nearly Valentine’s Day — so what better time to think about showing your donors some love? Ideally, you are thinking about your donors every day of the year. After all,...
Lautman Thoughts
2016 Digital Year-End: An Inbox Audit
As 2016 came to an end, inboxes were filled to the brim with fundraising emails. Here’s a quick overview of this year’s trends and what stood out in digital fundraising....
Company News
Lautman Named “2016 Partner of the Year” by the DMAW at the Annual Best of Direct Awards
The “Partner of the Year” award is presented each year to a service provider or vendor that has distinguished itself through its unwavering service and commitment to advancing the Direct...
Company News
Greg Albright Recieves Kay Lautman Mentorship Award at The Best of Direct 2016
Lautman is pleased to sponsor the Direct Marketing Association of Washington and DMAW Educational Foundation‘s Mentorship Award in honor of our founder, Kay Lautman — a woman who recognized the...
Industry Articles
8 Years of Uncertainty is Enough
I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my...
Lautman Thoughts
Production Blog
The United States Postal Service has been piloting a program called ‘Informed Delivery’ which allows individuals to sign up for a daily email notification that shows them what to expect...
Industry Articles
Direct Mail Premiums: Pros and Cons From a Former Pro
Love them or hate them, direct mail premiums have a long track record of lifting response and, at least initially, average gift. But the degree to which they work, and...
Co-op Bulletin
Storytelling is the New Black: How the Latest Buzzword Can Help you Raise More Money
Everywhere you turn, you see articles, workshops and conference sessions on “Storytelling.” That’s because our brains are wired to respond to stories more than to mere facts. But what does...
Industry Articles
Beyond Email Copy
How to Get Your DUX in a Row You’ve spent hours perfecting the copy for your fundraising email. You have a great case for support and a clear request for...
Industry Articles
Podcast on On Direct Response Fundraising – with guest Lisa Maska
Is direct mail dead? That’s one of my questions for today’s guest, Lisa Maska. (She says no, by the way, and explains how to get the most out of a...
Company News
Lautman Recognized with Seven MAXI Awards
The DMAW MAXI Awards ceremony was held on Wednesday Night, kicking off the annual Bridge to Integrated Marketing & Fundraising Conference here in Washington, DC. Gold, Silver and Bronze awards were...