Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Co-op Bulletin
Tried, True, and Tested!
Here at the Meals on Wheels Co-op, preparations have begun for our annual fall acquisition campaign to acquire new donors for our partners – a critical component of any individual...
Industry Articles
Giving USA: 2015 Was America’s Most-Generous Year Ever
Charitable donations hit record for second year in a row, at estimated $373.25 billion. Donations from America’s individuals, estates, foundations and corporations reached an...
Industry Articles
Philanthropy: Make Your Mother Proud
No matter how old we get, or what status we achieve in life, we always want to make our mothers proud. Recently, we had the opportunity to meet with David...
Co-op Bulletin
How Much Can We Raise Together?
$12,805,292. That’s how much our Meals on Wheels Co-op Partners raised in 2015 through our direct response campaigns. We are extremely proud of our partnership with these senior nutrition...
Co-op Bulletin
Find Your Diamonds in the Rough
Committed donors who support your work year after year are among the most valuable assets your organization has. And we’re not just talking about those major donors whose big checks...
Lautman Thoughts
An Ode to Sharing
We’ve all heard the saying, it’s better to give than receive. As fundraisers, we’d be hard-pressed to argue with that sentiment. And nowhere is that more true than when we...
Company News
Tiffany Neill Named 2015 Industry All-Star
We are pleased to announce that Tiffany Neill, CFRE, Partner, has been named the 2015 Industry All Star by the Direct Marketing Association of Washington (DMAW) and the DMAW Educational...
Co-op Bulletin
Supercharge Your Year-End Emails!
Whew, it’s already December! This is the prime time for non-profit fundraising, so we hope you’re ready to raise a lot of money. More and more, donors are turning to...
Lautman Thoughts
The Great Pumpkin and the Myth of the Unsolicited Donation
With Halloween just around the corner, one of my favorite holiday specials “It’s the Great Pumpkin, Charlie Brown” will be on television once again. If you haven’t watched it in...
Company News
Welcome to the “Company”
Lautman is pleased to announce several new hires that took place over the summer. Join us in welcoming the newest members of our growing team of talented professionals: Melisa Chandler...
Co-op Bulletin
And the award goes to …
In honor of the fifteenth anniversary of our Meals on Wheels Fundraising Co-op, we recognized some of the great organizations with whom we work for fundraising excellence at our annual client...
Lautman Thoughts
Paradox of Choice
I recently received an appeal in the mail from an organization I support. The letter and case for support were strong, but when I got to the reply form, my...