Lautman Thoughts
Lautman Thoughts
Build a Successful, Data-driven Digital Fundraising Program Through Testing!
Testing is a critical part of building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and begin...
Lautman Thoughts
Engaging Networks Community Conference 2022
Rachel Kottler was recently at the Engaging Networks Community Conference with folks from the Human Rights Campaign (HRC) presenting a case study that showed how a broadcast text program can...
Lautman Thoughts
August is Make-a-Will Month!
The goal of every direct marketing fundraising program is to produce current and long-term revenue. And the ultimate goal is to convert committed direct-response donors into planned-giving donors. As leaving...
Lautman Thoughts
Is It Time for A Fundraising Reboot?
Remaking popular television programs and movie franchises is nothing new. As we’ve seen with West Side Story, Batman, Queer Eye and almost every Disney film ever made, when something works...
Lautman Thoughts
New Year Brings Hope for the Future
As we start the new year, the news is grim. The pandemic is still disrupting life, schools are shutting down, offices are closed, supply chain issues persist and extreme weather...
Lautman Thoughts
With an Ear to The Rail
There’s an old adage I love about having an ear to the rail. The idea is that you can “hear” a heavy train coming from miles away because the rails...
Lautman Thoughts
Are You Ready for Giving Tuesday?
Giving Tuesday is quickly approaching! Here are our tips to make sure your organization is ready: Take part. This special day of giving (on December 1 this year) is a...
Lautman Thoughts
Waxing Philosophical About Email Deliverability
If I send an email, but my reply stats are low, did anyone actually receive it? How many times have you worked tirelessly on an amazing engagement campaign, crafted the...
Lautman Thoughts
How to Retain your COVID Emergency Donors
I don’t have to tell you that the current COVID-19 pandemic is no typical emergency. The word “unprecedented” has been so overused, but it accurately describes what we’ve all been...
Lautman Thoughts
How to Ride the Wave and Raise Money During the 2020 Elections
Every election year, we ask ourselves if nonprofit fundraising will be impacted by political fundraising — after all Election Day hits at the start of year-end. In almost every year...