Lautman Thoughts
Lautman Thoughts
Telling Your Donors You Care in the Time of COVID (while still asking for a gift)!
In the early days of the stay-at-home orders, my inbox and mailbox were filled with love. Friends, family and even companies and nonprofits reached out to connect. In those early...
Lautman Thoughts
The Best $49 You’ll Spend All Year
As the Coronavirus pandemic began its assault on the United States, the one thing we all wanted was information. It turns out that information on a new virus is in...
Lautman Thoughts
Fundraising With Your Phone
Do you know the amount of time the average American spends on their phone each day? 4 hours a day! That’s 240 minutes we, as fundraisers, have to get their...
Lautman Thoughts
4 Things You Should Know About 2017 Giving
There were major shifts in charitable giving in 2017 — it truly was a year like no other! Carol Rhine, Principal Fundraising Analyst at Target Analytics, recently dove deep into...
Lautman Thoughts
Navigating the Unknown Impact of New Tax Laws
When the Tax Cuts and Jobs Act of 2017 was signed into law last December, fundraisers like us had one main question: Will the changes in the tax law impact...
Lautman Thoughts
Case Study: Using SMS to Get Donations at Year-End
Mobile giving (SMS) continues to be on the rise worldwide – but few U.S. organizations have been able to leverage it to its full potential. The Human Rights Campaign was...
Lautman Thoughts
#17NTC 17 Tips for YOU!
Lautman recently attended the 2017 Nonprofit Technology Conference, which was held right here in DC! We enjoyed connecting with so many great folks in the industry – but most importantly,...
Lautman Thoughts
What (and Who) We Should Be Asking About State Laws
Originally published in AdVents, a DMAW publication As direct marketing fundraisers, we generally have three big questions when it comes to state registration laws: 1. Are our contracts complete? 2....
Lautman Thoughts
2016 Digital Year-End: An Inbox Audit
As 2016 came to an end, inboxes were filled to the brim with fundraising emails. Here’s a quick overview of this year’s trends and what stood out in digital fundraising....
Lautman Thoughts
Production Blog
The United States Postal Service has been piloting a program called ‘Informed Delivery’ which allows individuals to sign up for a daily email notification that shows them what to expect...