Lautman Thoughts
Lautman Thoughts
Too Hot to Handle … How to Turn Warm Prospects into Donors
Do you have a large pool of advocates, old friends or subscribers that you are struggling to turn into donors? Do you want to take full advantage of all the...
Lautman Thoughts
Keeping Cross-channel Communications Consistent
Today’s donors are active across multiple channels — and they’re increasingly going online and sharing on social. It’s difficult for non-profits to know how to chart a clear path for...
Lautman Thoughts
5 Tips for Better Fundraising Copy
5 Tips for Better Fundraising Copy As fundraisers, we all know how crucial the letter copy is in a direct mail package. Whether it’s a renewal to your loyal...
Lautman Thoughts
Keep Boredom out of the Boardroom
Keep Boredom out of the Boardroom We often hear “How do we get our Board more invested in our fundraising efforts?” Well, I recently attended four Board meetings where...
Lautman Thoughts
Functional Creativity
4 Tips for Achieving Real Creativity in Your Direct Response Fundraising Program Imagine for a minute that you’re remodeling your bathroom. You’re looking for something new and different. Something...
Lautman Thoughts
How to Raise Money from Baby Boomers
I recently read a stat that 70% of US disposable income is controlled by Baby Boomers. Taken together with the stat from Blackbaud’s “Next Generation of American Giving” report that...
Lautman Thoughts
Five Take Aways from the February DMA-NF Conference
A snowstorm is no match for the direct marketing industry! Last week, the morning after the biggest winter storm of the year, hundreds of fundraising and marketing professionals braved the...
Lautman Thoughts
What Kind of Friend are You? Building Relationships That Last
The world lost a noted philanthropist over the holidays with the death of Robert Wilson, who in his lifetime gave over $500 million to various charities. And while we generally...
Lautman Thoughts
#GivingTuesday – Worth the Fuss?
It’s mid-December and Giving Tuesday has come and gone. It’s been reported by Blackbaud, #GivingTuesday, and many other news sources that significantly more money was raised this year compared with...
Lautman Thoughts
Donor Cultivation on a Budget
5 (Free) Ways to Cultivate Your Donors (and Improve Your Fundraising) Plenty of research suggests that the key to donor loyalty and increased giving has as much to do with...