April 12, 2023
12:45 pm-1:15 pm MT
For over a decade, the Human Rights Campaign has been using the power of text to connect with its base of supporters to create real change and raise money. In this case study, you will walk away with knowledge about how a broadcast text program can help you with local advocacy, national rapid response outreach, get out the vote efforts, and raise money at key moments.
Participants will leave this session with an understanding of how they too can use the power of broadcast texting to support their mission, raise awareness, and money.
Who should attend?
Folks who want to learn about SMS best practices.
First learning outcome
Participants will learn how to use broadcast SMS to raise money.
Second learning outcome
Participants will learn how to use broadcast SMS in rapid response moments.
Third learning outcome
Participants will learn how to use broadcast SMS to turn out voters.
Speakers
Senior Digital Account Executive
Lautman, Maska, Neill & Co.
Director, Digital Fundraising and Mobilization
Human Rights Campaign